The online whiteboard of Kristofer Palmvik
As the world of banking and financial services has become digital, electronic banking has become common practice. Mobile banking is also becoming increasingly popular, particularly in the developing world. But, with most of their customers on social networking sites, how much are banks leveraging social platforms to reach their customers? Apparently, not much.
Facebook Pages are increasingly becoming a "second home page" for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of - you guessed it - search engine optimization (SEO).
For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans.
Facebook recently began showing a "Friends in [City]" sidebar module to users who are visiting a location other than the current city listed in their profile. It suggests friends to message who live near a user’s temporary location. The module may be designed to incite conversations or meetups between usually distant friends.