2020-02-26 amplitude.comJourney to Product TeamsIn our workshops, we use the following image to describe different team structures and approaches to collaboration.
2021-01-06 blog.amplitude.comSuccessful Product Management is All About CollaborationCollaborative skills are not just critical in product management—they’re just as important, if not more so, than technical skills. Collaboration isn’t just key in getting the best performance out of your product development team; it’s also vital to "closing the loop" and delivering a product that meets the users’ needs.
2022-07-06 amplitude.comWhat Are Vanity Metrics and How to Stop Using ThemVanity metrics make us feel good but don’t help us do better work or make better decisions. Vanity metrics put optics before rigor, learning, and transparency. The metric and/or an outcome is heralded as a win, but things don’t add up.
2025-03-03 amplitude.comThe Hook Model: Retain Users by Creating Habit-Forming ProductsThe hook model—or ‘hooked’ model—is a concept introduced by Nir Eyal to describe how digital products can retain customers by getting them to form habits. Customers repeatedly pass through the four stages of the “hook”: trigger, action, variable reward, and investment. The hook process gets people to acquire an emotional association with the product, prompting them to use it even when there are no external triggers.