amediaoperator.com
Ad Revenue Is A Lagging Indicator of Performance
They said, "all that matters is that half the ad is in view for one second." That’s the IAB standard. Is that performance? It’s not.
3 links collected from amediaoperator.com in 2022
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2022
- amediaoperator.com
The Pivot to Advertising Has Begun
Too often, we force ads on users without considering the likelihood that they’ll stay or leave. But if we assessed our products and understood what the user is doing and might expect at different parts of their journey, we’d be able to identify better advertising experiences.
- amediaoperator.com
We Can't Depend on Platforms Anymore
I have long believed every media company should start as a newsletter. From the beginning, you are building something you control. While we can’t control if platforms change their inbox strategies—or Apple introducing MPP—the simple fact that we can push content gives us a significant leg up.